CHARACTERS È Competing Against Luck: The Story of Innovation and Customer Choice

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CHARACTERS È Competing Against Luck: The Story of Innovation and Customer Choice ✓ [Ebook] ➨ Competing Against Luck: The Story of Innovation and Customer Choice By Clayton M. Christensen – Goproled.co.uk The foremost authority on innovation and growth presents a path breaking book everyEsits about predicting new ones Christensen contends that by understanding what causes customers to hire a product or service any business can improve its innovation track record creating products that customers not only want to hire but that theyll pay premium prices to bring into their lives Jobs theory offers new hope for growth to companies frustrated by their hit and miss effortsThis book carefully lays down Christensens provocative framework providing a comprehensive explanation of the theory and Against Luck The Story of PDF or why it is predictive how to use it in the real worldand most importantly how not to suander the insights it provide. This is a great book to kick start or re set your uest for new ideas It introduces and explains a great theory which really allows for customer led thinking

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Luck The ePUB #180 The foremost authority on innovation and growth presents a path breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy but are willing Against Luck The Story of PDF or to pay premium prices forHow do companies know how to grow How can they create products that they are sure customers want to buy Can innovation bethan a game of hit and miss Harvard Business School professor Clayton Christensen has the answer A generation ago Christensen revolutionized business with Competing Against ePUB #229 his groundbreaking theory of disr. I know this book has some years already but the core idea is so powerful that it is as if it opened a side door on my mind and showed me a whole new landscape to explore

Clayton M. Christensen À 1 CHARACTERS

Competing Against Luck The Story of Innovation and Customer ChoiceUptive innovation Now he goes further offering powerful new insights After years of research Christensen has come to one critical conclusion our long held maximthat understanding the customer is the crux of innovationis wrong Customers dont buy products or services they hire them to do a job Understanding customers does not drive innovation success he argues Understanding customer jobs does The Jobs to Be Done approach can be seen in some of the worlds most respected companies and fast growing startups includingIntuit Uber Airbnb and Chobani yogurt Against Luck The PDFEPUB #236 to name just a few But this book is not about celebrating these success. I bought the book as well as the CD version and listening to the CD reinforced the sense I had when I read the book – this is snake oil being sold There is the initial lure – you had bad luck selling a product; you’ve gone by the wrong approach whatever it was that you did The solution is ‘The Theory of Jobs to be Done’ is the answer Every attempt at innovation that failed fails because ‘The Jobs Theory’ was not applied And if you did and still fail the authors notice there are four of them say The Jobs to be Done Theory does not apply to every situation What is this Theory of Jobs Done That is a good uestion The authors huffed and puffed and do not give you a meaningful answer They say that Jobs Done means ‘progress’ What on earth does that mean Like all charmers they point to all kinds of failure stories and then attribute that to not using the Jobs to be Done Theory If we recast the mantra into something concrete and practical the Jobs to be Done Theory merely reuires us to understand what we want to achieve and then to think about how we are going to do that Most entrepreneurs and commercial people do this Sometimes they succeed and sometimes they fail The con in this book is to tell us that understanding and applying the Jobs to be Done Theory is the reason for those who succeed the reader will realise that this is a circuitous argument To succeed you must know what your objective is and think about how you can achieve it They cite the failure of Proctor & Gamble when they first tried to sell cheap diapers in China It was not popular Why The Jobs to be Done Theory was not used to guide them So what did they do They asked uestions of consumers and among those who bought they found that one of the attractions was that the babies on diapers slept soundly Eureka They advertised that and sales soared How did the Jobs to be Done Theory help P & G wanted to sell a lot of diapers but they did not succeed until they found a sales pitch that clicked but the authors tell us that that was because of the Jobs Theory The authors are highly ualified and well known but they have merely repackaged common sense and sold it as a highfalutin ‘Theory of Jobs to be Done’ If you want to understand why some things work and others don’t read Leonard Mlodinow’s ‘The Drunkard’s Walk’