text À Secrets of Cross Switch Marketing from the World's Most Innovative Advertising Agency Ô Kotaro Sugiyama
Challenge Dentsu's Cross Switch model meets it head onThe Dentsu Way shares proven tactics for getting your message to consumers and creating scenarios to move them through calibrated Contact Points to meet whatever specific goal you set This game changing book Explains Dentsu's 110 year history and uniue service structure as well as its broad range of business fiel There are no se
Kotaro Sugiyama Ô The Dentsu Way: Secrets of Cross Switch Marketing from the World's Most Innovative Advertising Agency mobi
The Dentsu Way Secrets of Cross Switch Marketing from the World's Most Innovative Advertising AgencyDs Introduces ten case studies of successful campaigns which have won international advertising awards at events such as the Cannes Lions International Advertising Festival and ADFEST Provides nine of Dentsu's newest original tools and analysis methods Gain broadermeaningful customer involvement and penetratedeeply than ever into your market by following the Dentsu W uite helpful in