Book Ô We Want Fish Sticks The Bizarre and Infamous Rebranding of the New York Islanders

Kindle We Want Fish Sticks

Book Ô We Want Fish Sticks The Bizarre and Infamous Rebranding of the New York Islanders ↠ ❂ [EPUB] ✺ We Want Fish Sticks: The Bizarre and Infamous Rebranding of the New York Islanders By Nicholas Hirshon ➛ – Goproled.co.uk The NHLs New York Islanders were strugglThe NHLs New York Islanders were strugglingAfter winning four straight Stanley Cups in the early 1980s the Islanders had suffered an embarrassing sweep by their geographic rivals the New York Rangers in the first round of the 1994 playoffs Hoping for a new start the Islanders swapped out their distinctive logo which featured the letters NYand a map of Long Island for a cartoon fisherman wearing a rain slicker and gripping a hockey stickThe new logo immediately drew comparisons to the mascot for Gortons frozen seafood and opposing fans taunted the team with chants of We want fish sticks During a rebranding process that lasted three torturous seasons the Islanders unveiled a new mascot new uniforms new players a new coach and a new owner that were supposed to signal a return to championship glory Instead the team and its fans endured a twenty eight month spanhumiliating than what most franchises witness over twenty eight years The Islanders thought they had traded for a star player to inaugurate the fisherman era but he initially refused to report and sulked until the general manager banished him Fans beat up the new mascot in the stands The new coach shoved and spit at players The Islanders were sold to a supposed billionaire who promised to buy elite players; he turned out to be a con artist and was sent to prison We Want Fish Sticks examines this era through period sources and interviews with the people who lived it pounds you to death with the excuse that the rebrand was only bad because the team was bad not that it was a terrible logoalso had uite a few facts left out on trades players etc small things that would've made the book much better an example todd bertuzzi is mentioned uite a few times in the book the author never mentions his trade a real milbury stinker even though he mentions Trevor Linden whom bertuzzi was traded for being named captain also goes into todd bertuzzi's suspension for ending steve moore's careerbut never names steve moore??but writes if this had worked out the rebrand would have been successful about twenty five times

Book ↠ The Bizarre and Infamous Rebranding of the New York Islanders Î Nicholas Hirshon

The NHLs New York Islanders were strugglingAfter winning four straight Stanley Cups in the early 1980s the Islanders had suffered an embarrassing sweep by their geographic rivals the New York Rangers in the first round of the 1994 playoffs Hoping for a new start the Islanders swapped out their distinctive logo which featured the letters NYand a map of Long Island for a cartoon fisherman wearing a rain slicker and gripping a hockey stickThe new logo immediately drew comparisons to the mascot for Gortons frozen seafood and opposing fans taunted the team with chants of We want fish sticks During a rebranding process that lasted three torturous seasons the Islanders unveiled a new mascot new uniforms new players a new coach and a new owner that were supposed to signal a return to championship glory Instead the team and its fans endured a twenty eight month spanhumiliating than what most franchises witness over twenty eight years The Islanders thought they had traded for a star player to inaugurate the fisherman era but he initially refused to report and sulked until the general manager banished him Fans beat up the new mascot in the stands The new coach shoved and spit at players The Islanders were sold to a supposed billionaire who promised to buy elite players; he turned out to be a con artist and was sent to prison We Want Fish Sticks examines this era through period sources and interviews with the people who lived it Great book probably the most indepth read on Islanders history out there

Nicholas Hirshon Î The Bizarre and Infamous Rebranding of the New York Islanders Ebook

We Want Fish Sticks The Bizarre and Infamous Rebranding of the New York IslandersThe NHLs New York Islanders were strugglingAfter winning four straight Stanley Cups in the early 1980s the Islanders had suffered an embarrassing sweep by their geographic rivals the New York Rangers in the first round of the 1994 playoffs Hoping for a new start the Islanders swapped out their distinctive logo which featured the letters NYand a map of Long Island for a cartoon fisherman wearing a rain slicker and gripping a hockey stickThe new logo immediately drew comparisons to the mascot for Gortons frozen seafood and opposing fans taunted the team with chants of We want fish sticks During a rebranding process that lasted three torturous seasons the Islanders unveiled a new mascot new uniforms new players a new coach and a new owner that were supposed to signal a return to championship glory Instead the team and its fans endured a twenty eight month spanhumiliating than what most franchises witness over twenty eight years The Islanders thought they had traded for a star player to inaugurate the fisherman era but he initially refused to report and sulked until the general manager banished him Fans beat up the new mascot in the stands The new coach shoved and spit at players The Islanders were sold to a supposed billionaire who promised to buy elite players; he turned out to be a con artist and was sent to prison We Want Fish Sticks examines this era through period sources and interviews with the people who lived it I'm a Capitals fan and I generally dislike the Islanders but I had been reading another book about NHL history and when I finished it this one popped up in the recommendations and I thought it sounded interesting It was It's uite detailed and thoroughly researched and gives an excellent analysis not only of why Islanders management took the actions they did but also of why some of their actions were flawed or turned out poorly for reasons beyond their control My only real negative comment is that the book is very short Part of that is of course due to the nature of the topic—it was 20 some years ago and there's only so much to say But as I was reading this on my Kindle the progress bar made it look like there was a lot remaining than there actually was Shame on me for not realizing that was due to the commendable extensive use of footnotes to document the author's research I guess that's really a Kindle weakness rather than something to do with any particular book so I didn't take off a star for it