Mobi Marketing 3
Download Marketing 3 Book ☆ 0 From Products to Customers to the Human Spirit ☆ Goproled ↠ ❴Ebook❵ ➩ Marketing 3.0: From Products to Customers to the Human Spirit Author Philip Kotler Ph.D. – Goproled.co.uk Understand the next level of marketing The new Understand the next level of marketing The new model for marketing Marketing 30 treats customers not as mere consumers but as the complex multi dimensional human beings that they are Customers in turn are choosing companies and products that satisfy deeper needs for participation creativity community and idealism In Marketing 30 world This book is great Really easy read with a lot of useful content to put into action It’s also not rocket science It is just good common sense articulated well The concept shifting from product to customer to human as simple as it is is uite revolutionary for most businesses who find themselves still focusing on features and benefits product centric 10 This book does a great job identifying why and also sharing success stories for how Although applicable for start ups and large corporations I see this book as a must read for 2m to 20m small businesses
Philip Kotler Ph.D. Å From Products to Customers to the Human Spirit Epub
Leading marketing guru Philip Kotler explains why the future of marketing lies in creating products services and company cultures that inspire include and reflect the values of target customers Explains the future of marketing along with why most marketers are stuck in the past Examines companies that are ahead of the curve such as S C In my opinion Mssrs Hardy and Cook completely miss the boat with their reviews of this outstanding book The new values orientation Kotler and his colleagues discuss is indeed a breakthrough No doubt many marketing professors and marketers are too myopic to see it Their consumers both students and customers will leave them behind in ever increasing numbers as they find alternative sources for both educators and companies that recognize the way the world is changing Milton Friedman was right for his time but not for this time Sustainability environmental stewardship and corporate social responsibility are not externalities any They are the woof and warp of brand identity Like Peter Drucker said Doing the right thing is important than doing things right
Book Ù 0 From Products to Customers to the Human Spirit Å Philip Kotler Ph.D.
Marketing 3 0 From Products to Customers to the Human SpiritJohnson Kotler is one of the most highly recognized marketing gurus famous for his 4 P's of Marketing In an age of highly aware customers companies must demonstrate their relevance to customers at the level of basic values Marketing 30 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketin Marketing 30 highlights the key turning point of how marketing will be engaged in the coming future The power of marketing and business has always rested in the hands of the consumers and now this apparent The current generation is glued to technology and social media They are connected to the world with just their finger tips and it is giving them a buying power that has not be seen for uite some time Philip Kotler explains in Marketing 30 the importance of shifting from a product 10 and consumer 20 driven markets The market is being driven by the value of the individual and the availability of their network in the world Twenty years ago the traffic of information was slow and people were dependent on the companies and brands for their knowledge of products With knowledge just a button away the consumer is becoming smarter and demand from the product they desire to purchaseKotler describes this trend in detail and explains the importance of distributing this strategy among the businesses and companies His theory is that to build a humanvalue driven market you have to instill the values and the mission of the company directly to those who see the brand invest in the brand and work for it This dialogue between consumers employees and shareholders begins a process of delving into the understanding of imparting the life of the company to all of those who are involved The very essence of this idea is that people do not buy what a company does but why they do it In the Information Age people desire to know why something is being given rather than its effectiveness in order to ensure uality purchases It can be seen in today's age with the recession causing the consumer to be shaken by the economic instability The goal is for companies to influence everyone involved in the marketing process to recognize that the value of what they offer is higher than the otherThe implications of determining what the consumer believes to be valuable and desires lies in the fact that there will be a need for change In order to survive this new shift from Marketing 20 to 30 a company will need to adapt and transform Kotler determines that we are living in a health conscience environmentally friendly world that demands for what they purchase They do not want to purchase an product that has a green image to it they want the company to be striving for excellence in being an activist in the environment and making changes with all that they do Therefore the understanding of what it means for Marketing 30 and applying it to a company is no longer what do we believe the consumer needs but approaching them at eual level and determining what do we believe the consumer valuesI found this book to be incredibly insightful towards the approaching age and everything that is happening today It can be said that the book itself is noticing a trend and setting one While Kotler may not have intentionally wanted to display it as such as a book it targets the key value of people being important and not the products or needs The Ten Credos that are found in the final chapter give a glimpse of what Kotler is trying to say for the entirety of the book Boiling it all down to a simple phrase the goal of the company is to fix their eyes on what the consumer is saying because they will determine whether a product succeedsSome of the book I found to be tedious such as the chapters in the second part of the book Strategy While he shaped the message differently to apply to different audiences consumers employees channels and shareholders the main idea was imparting the values and core beliefs of the company to these individuals to influence their understanding about the company itself Since the world is determining what they want and what is good for them they want to match these internal beliefs with something that reaches out and speaks to them For instance if I am a health conscious shopper and money is not an issue I would shop at Whole Foods rather than Wal Mart regardless of the prices But if I were looking for a great value and being able to get for what I spend I would choose Wal Mart Kotler describes the goal as associating these core values with everyone who is involved with the marketing and business cycle of the company itself Employees are the biggest customer of their workplace because they hold the position of where they work at in the highest light Therefore it is important to get them on your sideRegardless of how I felt during the book I found the message that Philip Kotler wanted to impart very important and very applicable to every part of life While it is geared towards the understanding of how to market to this generation it does offer hidden pieces of knowledge to put outside of business For the consumer it empowers me with the knowledge that I have a say in what I want to buy and I will no longer settle for what companies offer This is true among people as well; we will no longer settle for what is around us but will desire We will desire nothing but the very best and though our values may be different the end result will be the same Change will happen and it will spread like a wild fire That is why I believe it is important to read this book and really dig deep into what it offers It is than just a piece of literature; it is a glimpse into what the future holds for us as consumers and businesses