Download Book ☆ The Choice Factory

Doc À 25 Behavioural Biases That Influence What We Buy ☆ Richard Shotton

Doc À 25 Behavioural Biases That Influence What We Buy ☆ Richard Shotton Om trivial food choices to life changing career moves The Choice Factory explores how our behaviour is shaped by psychological shortcuts The focus throughout is the marketing potential of knowing what makes us tick Shotton draws not only on academia but also on analysis of ad campaigns and his own original research supporting his discussio I love behavior

Text The Choice Factory

Download Book ☆ The Choice Factory ☆ [Reading] ➸ The Choice Factory: 25 Behavioural Biases That Influence What We Buy By Richard Shotton – Goproled.co.uk Winner of the Sales and Marketing Category at the 2019 Business Book Awards Voted #1 in the BBH World Cup of Advertising Books 2018 If you are in the business of influencing deci Winner of the Sales and Marketing Category at the 2019 Business Book Awards Voted #1 in the BBH World Cup of Advertising Books 2018 If you are in the business of influencing decisions you need to understand what drives them The Choice Factory is an essential read for anyone who wants to learn Taking us through a typical day of decisions fr In the age of i

Richard Shotton ☆ The Choice Factory: 25 Behavioural Biases That Influence What We Buy Reader

The Choice Factory 25 Behavioural Biases That Influence What We BuyN with insights from some of the smartest thinkers in advertising The Choice Factory is an entertaining and highly accessible read with 25 short chapters each addressing a cognitive bias and outlining easy ways to apply it to your own business challenges Dip in or read cover to cover and you'll be full of new ideas ready to crack any brief If you write or